Details

Sub Category

Research: Smart Campaigns, Healthier Students

Obesity remains a major global health issue, making it critical to support healthy habits in young adults. A 2024 review found that social marketing, especially through social media, effectively improved student eating habits and, in some cases, physical activity. The most successful campaigns used behaviour change strategies like audience targeting, student co-design, and clear goals. However, many missed key steps that would boost impact. For Australian universities, this is a clear opportunity: well-designed, student-led campaigns can drive lasting behaviour change while also supporting engagement, wellbeing, and academic success.

Citation: Alsharairi, N. A. and Li Li. Social marketing targeting healthy eating and physical activity in young adult university students: A scoping review. Heliyon, Volume 10, 2024. (link)

More Articles in Healthy Campus Projects

Research: Can Exercise Improve Stress, Recovery and Academic Performance for University Students?

University students often face high stress and long periods of sedentary study, yet little is known about how daily physical activity influences their stress and academic functioning. This research explored how leisure-time exercise and short activity breaks relate to stress, recovery and perceived study performance among 57 university students over a ten-day home-study period. The […]

Research: Understanding Food Insecurity and Diet Quality In Australian University Students

Food insecurity is an increasing issue in Australian higher education, yet its broader impact on student wellbeing is still not well understood. This research investigated how food insecurity, diet quality, physical activity and social connectedness relate to depressive symptoms in 145 University of Canberra students, using validated measures to capture post-pandemic health and wellbeing patterns. […]

FISU Healthy Campus Program Signatories

Keep up to date

Interested in Healthy Campus Content? Sign up to our exclusive mailer.

Join the community

Stay up to date with Healthy Campus news from Australia and around the world.
UniSport acknowledges and pays respect to all traditional custodians of the lands of which we run, jump and throw throughout Australia. We pay respect to elders both past, present and emerging.
Copyright © 2025 UniSport. All Rights Reserved.